To discuss your skin concerns
with Sarah call 0161 928 2210



Over the last two decades, Botox® has become the world’s most popular cosmetic treatment, and it is easy to see why – it works fantastically well in softening unwanted frown lines.

When patients first come to see me, I invest a great deal of time in getting to know their medical background, and what it is they are looking to achieve. An initial assessment consultation typically takes 30 minutes (sometimes longer), and will include photographic assessment. First and foremost I need to understand what it is that concerns the patient. We will discuss all available treatment options. I then encourage the patient to spend time considering matters discussed, and only return if and when they are ready to proceed – it is very important to us as a clinic that patients arrive at considered decisions, that are right for them.

My approach is very much ‘less is more’, as most of us want to look like fresher versions of ourselves, rather than looking ‘false’ in any way. For a first treatment, I generally take a conservative approach to dosage, as I want patients to retain their full range of expression.

Patients are invited to return two weeks after the first treatment for a thorough comparison of before and after pictures, and complimentary top-up treatment if necessary.

To avoid an ‘overdone’ look I suggest repeat treatment occurs only when the effects of Botox® treatment are wearing off.  We then reassess the effects of previous treatment and re-evaluate treatment goals. Again, this includes additional photographic assessment so that we always have a visual record of progress.

Muscle relaxing injections can be used for a variety of concerns, as shown below. One of my particular favourite treatments, on which I undertook published research, is to lift the brow and increase the amount of eyelid showing. In this way, the eyes (which studies show are the natural focal point of the face) are opened and enhanced, and consequently, the whole facial aesthetic is brightened and improved. I was really honoured that my publication regarding this won a coveted medical award in September 2022.

Should you wish to learn more about my personal approach to using Botox®, or how I reassure patients wary of treatment, you may wish to read this page.

Finally, please be aware that at BrightNewMe I only use the original Botox® by Allergan, with its 40-year history of research and proven use behind it, rather than newer, cheaper alternatives.

Patient experience

Although we have a dedicated page for general client testimonials, below you will see a selection of comments from patients I have treated with anti-wrinkle injections.  Click on the extract to see the comments in full.

After doing my homework I discovered this clinic earlier this year as I needed to purchase the wonderful ZO Daily power Defense. That experience was so friendly and Dr Sarah Norman was so informative that I knew I would be back. Had my first treatment with her on Friday and it was fantastic , the ladies are a delight and Dr Norman makes it painless , I didn’t even realise she was doing any thing, going back in 2 weeks can’t wait so glad I found this clinic I know I am in safe hands.
I first met Sarah when I attended a consultation for Botox. After having Botox previously at a number of different clinics and being unhappy with the outcome, I was amazed at the difference in both the consultation and results. Sarah spent time talking to me about the options available and the look I required. She was diligent and meticulous in both her preparation and application and this resulted in the natural look I was hoping for. I have been 3 times now and each time I have had a full consultation to discuss my requirements or any concerns. During each appointment, Sarah was very reassuring and put me completely at ease. Sarah has also provided some excellent advice on skincare and whilst she sells a range of skincare, she does not put on any pressure to purchase. I would not hesitate to recommend Sarah to any of my friends.
I always feel extremely happy with my treatment after visiting Dr Sarah Norman…I prefer a more natural look so have previously felt nervous but Sarah always delivers perfect results for me..she is highly professional constantly taking photos of before & after on each visit & explaining fully any treatment..I highly recommend Bright New Me.
I used to go to a national chain of clinics, but when I discovered that there was a local doctor providing the same treatments, I thought it was definitely worth a try, and I am so pleased that I did. Sarah is a consummate professional, taking plenty of time to get to know me and what I wanted. I never once felt rushed, which was a refreshing change, and the results were fantastic. One other thing to mention was the lack of pain I experienced from Sarah’s injections, which was in marked contrast with my experiences elsewhere. Thank you Sarah, you’re the best!.
I am in my late forties and have visited Sarah 3 times now during the last year. I wanted to look younger and feel more confident about myself. I completely trust Sarah’s judgement and recommendations: I know the end result will be natural and not obvious – which was exactly what I wanted. At each visit, I am reassessed and I am never rushed – it is not simply a repeat treatment. Since I began treatments, I have lost count of the number of friends who have said that I “˜look so well’ and yet no-one has ever thought it other than natural. I know Sarah attends conferences and symposia to ensure she stays up to date and can offer her patients the best solutions. I feel so much more self-confident now and I am very grateful to Sarah for being such a calm, reassuring, responsible, considered and safe practitioner. I am delighted with what Sarah has done for me, thank you so much! .
“We actively encourage people to seek independent medical advice before committing themselves to treatment. ” Dr Sarah Norman, B Med Sci (Hons), BM, BS, MRCGP, BCAM; GMC No 3272220 (1 August 1989)

Arrange your FREE, no-obligation consultation…

If you are interested in our services and would like to know more, simply contact our admin team on 0161 928 2210 to arrange your free, no-obligation consultation with Sarah. Alternatively, email [email protected], and we’ll get back to you as soon as we can.